Balanced Vision & Creative Execution

We’re the collaborator who knows what you need, when you need it—the trusted friend with nuanced advice, the fun organizer to keep it all together, and the polished editor who puts your best foot forward every time. We gotchu!

  • Create moments that bring folks together to think differently & love more.

  • Small Teams (business/nonprofit)
    strategy, branding, website, content development, activations

    Entertainment
    event support, artist marketing & strategy

    Brands & Creators
    Need content that reads as organic, not produced — across travel, wellness (beauty, CPG, cannabis), entertainment, advocacy, and events (festivals, theatre, cannabis industry events).

    Contract Gig Support
    Partner for large events, brand activations, and festivals

A dark background with bright light flares and diffraction patterns on each side.
Logo with large stylized letters 'N' and 'F' and the words 'N FRED CREATIVE' below, set against a dark green background.
A white fabric banner with red embroidery reading "Lauren's Last Splash" and "Birthday Bachelorette," decorated with a drawing of two drinks, a palm tree, and the date "30A FL JULY 2025," hanging from a red ribbon.

The Mind Behind the Curtain

Behind the Curtain

Ericka sits for a portrait with a soft smile and 10 o'clock stare. The lobby of a swanky hotel and piano are blurred behind her.

Ericka Sherrill

marcilou media founder

  • Mississippi-made, Los Angeles-based integrated marketer and events professional. B.S. in Integrated Marketing Communication from the University of Mississippi. A purveyor of the fun and weird, I’m always looking for the next interesting project.

  • 17+ years of events experience
    (activations, festivals/concerts, VIP galas, theatre/dance productions)

    5+ years of integrated marketing expertise

    7 years of experience managing teams

    🎡 Favorite gig: 5 years at Bonnaroo Music & Arts Festival
    🔑 Key learned characteristics: versatility (you just got to roll with it.)

  • “Ericka made the most intimidating thing on my to-do list a fun and easy experience.”

    — Nikki F., N Freed Creative

  • "I have always been and will continue to be captivated by Ericka's confidence and vast knowledge of experiential and integrated marketing...from gallery installations, audio, on-stage, and music festivals."

    —R.J. Morgan, Just Get Creamed & former coworker

Ready when you are.

Drop a line, let’s connect.

Underneath a beige patio umbrella with black frame, showing shadows of the umbrella's ribs on a white surface. Part of green tree leaves and a clear blue sky are visible at the bottom of the image.
Underneath a beige patio umbrella with black frame, showing shadows of the umbrella's ribs on a white surface. Part of green tree leaves and a clear blue sky are visible at the bottom of the image.
White modern buildings with curved roofs, a tall tree, and desert plants in front, under a clear blue sky.
White modern buildings with curved roofs, a tall tree, and desert plants in front, under a clear blue sky.